Danesi's introduction to popular culture takes students through major forms of media to explore a vast array of cultural theories. The fifth edition features updated coverage on social media and digital cultures, including those surrounding memes, video games, virtual reality, and streaming services.
Danesi's introduction to popular culture takes students through major forms of media to explore a vast array of cultural theories. The fifth edition features updated coverage on social media and digital cultures, including those surrounding memes, video games, virtual reality, and streaming services.
Marcel Danesi is professor of anthropology, semiotics, and communication theory at the University of Toronto. He is the author of several books, including the Concise Dictionary of Popular Culture.
Inhaltsangabe
Preface 1 What Is Pop Culture? Defining Pop Culture Origins and Spread The Medieval Entertainments Carnivals and Circuses The Role of Opera Pop Culture, Material Culture, and Technology Features of Pop Culture Studying Pop Culture 2 Explaining Pop Culture Communications Models Critical Theories Psychological and Sociological Theories Semiotic Approaches Transgression Theories The Nature of Popularity Popularity in the Age of the Internet 3 The Business of Pop Culture The Market for Pop Culture The Pop Culture Industry Fad Culture Celebrity Culture Nano-Celebrities A Model 4 Popular Print Culture Books Newspapers Magazines Comics The News Media and the Nature of Representation 5 Radio Culture Radio Broadcasting Radio Genres The Radio Stage The Importance of Radio in Pop Culture History Radio and the Evolution of Contemporary Society and Politics 6 Pop Music The Advent of Pop Music Social Change Dissent Pop Music in the Internet Age Music and the Republic : Platös View Revisited in the Internet Age 7 Cinema and Video Motion Pictures Postmodernism The Blockbuster Video Culture Cinema in the Internet Age The Age of Netflix 8 Television Television Broadcasting The Comedic and the Real Television as a Social Text Effects TV in the Internet Age Reality TV and the Evolution of Pop Politics 9 Advertising and Branding Advertising Ad Culture Branding Advertising in the Internet Age 10 Pop Language Defining Pop Language Slang Spelling Style Textspeak The Language of Emoji 11 Online Pop Culture Back to McLuhan The Online Stage Social Media Memes YouTube The Virtual Marketplace for Pop Culture 12 Forever Pop The Show Must Go On Pop Culture Spread Pop Culture in the Global Village Will Pop Culture Survive? Exercises and Discussion Questions Glossary References and Further Reading
Preface 1 What Is Pop Culture? Defining Pop Culture Origins and Spread The Medieval Entertainments Carnivals and Circuses The Role of Opera Pop Culture, Material Culture, and Technology Features of Pop Culture Studying Pop Culture 2 Explaining Pop Culture Communications Models Critical Theories Psychological and Sociological Theories Semiotic Approaches Transgression Theories The Nature of Popularity Popularity in the Age of the Internet 3 The Business of Pop Culture The Market for Pop Culture The Pop Culture Industry Fad Culture Celebrity Culture Nano-Celebrities A Model 4 Popular Print Culture Books Newspapers Magazines Comics The News Media and the Nature of Representation 5 Radio Culture Radio Broadcasting Radio Genres The Radio Stage The Importance of Radio in Pop Culture History Radio and the Evolution of Contemporary Society and Politics 6 Pop Music The Advent of Pop Music Social Change Dissent Pop Music in the Internet Age Music and the Republic : Platös View Revisited in the Internet Age 7 Cinema and Video Motion Pictures Postmodernism The Blockbuster Video Culture Cinema in the Internet Age The Age of Netflix 8 Television Television Broadcasting The Comedic and the Real Television as a Social Text Effects TV in the Internet Age Reality TV and the Evolution of Pop Politics 9 Advertising and Branding Advertising Ad Culture Branding Advertising in the Internet Age 10 Pop Language Defining Pop Language Slang Spelling Style Textspeak The Language of Emoji 11 Online Pop Culture Back to McLuhan The Online Stage Social Media Memes YouTube The Virtual Marketplace for Pop Culture 12 Forever Pop The Show Must Go On Pop Culture Spread Pop Culture in the Global Village Will Pop Culture Survive? Exercises and Discussion Questions Glossary References and Further Reading
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