Positioning and Branding Tourism Destinations for Global Competitiveness
Broschiertes Buch

Positioning and Branding Tourism Destinations for Global Competitiveness

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"This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, tourism and hospitality industry"--Provided by publisher.