Positioning the Brand - Riezebos, Rik (European Institute for Brand Management , the Netherl; van der Grinten, Jaap (InHolland University, the Netherlands)
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This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.

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Produktbeschreibung
This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.
Autorenporträt
Rik Riezebos is the Managing Director of EURIB/European Institute for Brand Management, the Netherlands, and is the Managing Consultant of Brand Capital, the Netherlands. Jaap van der Grinten is Lecturer and Research Fellow at Inholland University, the Netherlands.