Positioning
The battle for your mind. How to be seen and heard in the overcrowded marketplace
Versandkostenfrei!
Versandfertig in ca. 2 Wochen
17,99 €
inkl. MwSt.
PAYBACK Punkte
9 °P sammeln!
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
Andere Kunden interessierten sich für
