Postal Mail Profits in a Digitally Obsessed Age - Foley, David
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"I guarantee that this book will be a revelation to all direct marketers, whether they are obsessed with digital...or not." -- Brian Kurtz Postal Mail Profits in a Digitally Obsessed Age describes a marketing channel that has been forgotten (or ignored) by many marketers in recent years. Some say this channel is "old fashioned," "expensive," or even "dead," all of which are incorrect descriptions, particularly amongst those who have successfully executed campaigns. This book is divided into two sections: Part 1: The Case for Postal Mail in Your Business' Marketing Plan; Part 2: A Systematic…mehr

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"I guarantee that this book will be a revelation to all direct marketers, whether they are obsessed with digital...or not." -- Brian Kurtz Postal Mail Profits in a Digitally Obsessed Age describes a marketing channel that has been forgotten (or ignored) by many marketers in recent years. Some say this channel is "old fashioned," "expensive," or even "dead," all of which are incorrect descriptions, particularly amongst those who have successfully executed campaigns. This book is divided into two sections: Part 1: The Case for Postal Mail in Your Business' Marketing Plan; Part 2: A Systematic Approach to any Postal Mail Promotion. Also, this book includes a bonus chapter (A Low-Cost and Easy Program to Grow Your Business) and a bonus offer with book purchases made in 2022 (a $365.00 value). Serial direct marketer Brian Kurtz wrote the Foreword; here's an excerpt: "Postal Mail Profits in a Digitally Obsessed Age is the ultimate deep dive, in an actionable way, into direct mail in today's noisy marketing environment, where many seasoned marketers have forgotten the power of direct mail, thinking it no longer had relevance." Truthfully, for many there has never been a better time for organizations to test adding postal mail to their marketing mix.
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