Andere Kunden interessierten sich auch für
![Consumer Tribes]( "Consumer Tribes")
Consumer Tribes182,99 €![Advertising in Modern and Postmodern Times]( "Advertising in Modern and Postmodern Times")
Advertising in Modern and Postmodern Times202,99 €![Branding in a Postmodern Society]( "Branding in a Postmodern Society")
Branding in a Postmodern Society32,99 €![Consumer Research]( "Consumer Research")
Consumer Research57,99 €![Marketing and Consumer Research in the Public Interest]( "Marketing and Consumer Research in the Public Interest")
Marketing and Consumer Research in the Public Interest117,99 €![The Low-Income Consumer]( "The Low-Income Consumer")
The Low-Income Consumer86,99 €![Contemporary Marketing and Consumer Behavior]( "Contemporary Marketing and Consumer Behavior")
Contemporary Marketing and Consumer Behavior117,99 €
The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena. They then go on to consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical perspective. In conclusion they discuss criteria for evaluating research conducted using the various methods.