Howard Schultz

Pour Your Heart Into It

How Starbucks Built a Company One Cup at a Time

• Broschiertes Buch

Produktbeschreibung

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.

Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Hachette Books / Hyperion, New York
• Artikelnr. des Verlages: 775306
• 1999.
• Seitenzahl: 368
• Altersempfehlung: ab 13 Jahren
• Erscheinungstermin: 13. Januar 1999
• Englisch
• Abmessung: 233mm x 151mm x 25mm
• Gewicht: 458g
• ISBN-13: 9780786883561
• ISBN-10: 0786883561
• Artikelnr.: 21251397

Autorenporträt

Howard Schultz

Rezensionen

"For entrepreneurs, managers, and fans of Starbucks coffee, Pour Your Heart Into It is the definitive chronicle of how a curling-edge company built a worldwide reputation through retail by leading with its heart."-Business Times