Uncovering the complexity of linguistic diversity and semiotic creativity, Yao examines the issues of power, affect and identity in both physical and digital linguistic landscapes.
Uncovering the complexity of linguistic diversity and semiotic creativity, Yao examines the issues of power, affect and identity in both physical and digital linguistic landscapes.
Xiaofang Yao is an Assistant Professor at the University of Hong Kong. Her research interests include linguistic and semiotic landscapes, multilingualism, and digital humanities. She particularly focuses on the intersection of language, culture, and space as they relate to the Chinese diaspora and ethnic minorities.
Inhaltsangabe
1. Situating power, affect, and identity in the linguistic landscape 2. Theoretical perspectives on the linguistic landscape: Geosemiotics, sociolinguistics of globalisation, and metrolingualism 3. Affect in the linguistic landscape: Conviviality and nostalgia in urban and rural ethnic restaurants 4. Power in the linguistic landscape: Tourism and commodification as revitalisation of cultural heritage 5. Identity in the linguistic landscape: Metrolingualism at the online-offline nexus 6. Artificial intelligence in the linguistic landscape: An agenda for critical digital literacy 7. Transcending boundaries in the linguistic landscape: Towards collaborative, participatory, and empowering research
1. Situating power, affect, and identity in the linguistic landscape 2. Theoretical perspectives on the linguistic landscape: Geosemiotics, sociolinguistics of globalisation, and metrolingualism 3. Affect in the linguistic landscape: Conviviality and nostalgia in urban and rural ethnic restaurants 4. Power in the linguistic landscape: Tourism and commodification as revitalisation of cultural heritage 5. Identity in the linguistic landscape: Metrolingualism at the online-offline nexus 6. Artificial intelligence in the linguistic landscape: An agenda for critical digital literacy 7. Transcending boundaries in the linguistic landscape: Towards collaborative, participatory, and empowering research
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