Tony Silvia, Terrry Anzur

Power Performance

Multimedia Storytelling for Journalism and Public Relations

• Broschiertes Buch

Produktbeschreibung

Power Performance offers expert advice from a seasoned reporter on how to succeed as a journalist in the digital age. With profiles of successful practitioners in both the press and PR worlds, it offers examples of proven communication strategies.

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This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession.

Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera
Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera
Incorporates profiles of leading multimedia journalists and public relations practitioners
Addresses the key ethical issues for the profession
Offers practical advice for putting presentation skills to work
Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts

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Produktdetails

• Verlag: Wiley & Sons / Wiley-Blackwell
• 1. Auflage
• Seitenzahl: 296
• Erscheinungstermin: 31. Mai 2011
• Englisch
• Abmessung: 245mm x 190mm x 20mm
• Gewicht: 566g
• ISBN-13: 9781405198691
• ISBN-10: 1405198699
• Artikelnr.: 32568345

Autorenporträt

Tony Silvia is Professor of Journalism and Media Studies at the University of South Florida St Petersburg. He has worked as a consumer reporter, news anchor and producer, having been nominated for three Emmy Awards. He is the winner of an Associated Press Award. His publications include Global News: Perspectives on the Information Age (Wiley-Blackwell, 2001). Terry Anzur is a multimedia journalism educator, international media consultant and multimedia talent coach. In addition to her award-winning TV news reporting and anchoring, she is a freelance journalist in radio, print and online media.

Inhaltsangabe

About the Authors.
Foreword by Lester Holt, NBC News/MSNBC.
Introduction.
1 The Role of the Storyteller.
Profile: Brian Williams, NBC News.
Resource: IJPC.org, The Image of the Journalist in Popular Culture.
2 Reporting Stories across Media.
Profile: Linda Hurtado, WFTS-TV.
Profile: Casey Cora, http://oakpark.patch.com.
3 Writing the Story for Print and the Web.
Profile: J.R. Raphael, Contributing Editor, PC World.
Profile: Eric Deggans, St. Petersburg Times and tampabay.com.
4 Video Storytelling on the Air and on the Web.
Profile: Joe Little, KGTV-TV San Diego.
Profile: Jessica Yellin, TV Reporter, CNN.
5 Presenting the Story on Camera, on Air, and Online.
Profile: Poppy Harlow, CNNMoney.com.
Profile: Owen J. Michael, KABC-TV.
6 Practicing Public Relations in a Multimedia World.
Profile: James Lee, Lee Strategy Group.
Profile: Ann Kellan, Intermedia Marketing & Production, Atlanta.
7 Ethical Journalism in Multicultural Media.
Profile: Corey Flintoff, National Public Radio, www.npr.org.
Profile: Frenita Buddy, Hope Channel.
8 Putting Your Skills to Work.
Profile: Kris Van Cleave, WJLA-TV.
Profile: Lila King, Senior Producer, CNN.com.
Index.