Sue A. Hershkowitz-Coore

Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects Into Clients

• Broschiertes Buch

Produktbeschreibung

High-impact, quick-hitting language for influencing clients, selling ideas, and beating the competition at every turn
Filled with down-to-earth, practical business writing concepts, shortcuts, and examples, this new edition of Power Sales Writing brings you up to date on important changes introduced by new influences since the last edition, including the ubiquity of email, the impact of social media, and the growth of the global economy each of which has dramatically altered the way people communicate.
Power Sales Writing provides all the tools needed to turn prospects into clients, communicate bad news painlessly, close deals more effectively, use email to sell ideas to today's buyer, and blend multiple channels into a sales message.
Sue Hershkowitz-Coore is a corporate consultant and professional speaker who has been designated a "Platinum" speaker by the 18,000 member Meeting Professionals International for nine consecutive years and named "Best in Class" by Professional Convention Managers Association.

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Produktdetails

• Verlag: McGraw-Hill Professional
• 2nd rev. and exp. Ed.
• Seitenzahl: 240
• Erscheinungstermin: 30. August 2011
• Englisch
• Abmessung: 242mm x 151mm x 20mm
• Gewicht: 314g
• ISBN-13: 9780071770149
• ISBN-10: 0071770143
• Artikelnr.: 33597478

Autorenporträt

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Inhaltsangabe

Part One: Getting Started
Chapter 1: Getting Started
Chapter 2: Plan it: Start right to save up to 80% of writing time
Chapter 3: Do it: Why being creative is less important than you think
Chapter 4: Check it: The fail-proof step
Part Two: The Psychology of Influential Writing
Chapter 5: Know your "core" message
Chapter 6: Connect the dots: Benefits aren't enough!
Chapter 7: Create the all-important authentic benefit statement
Chapter 8: Using social media trends to write more persuasive email
Part Three: Successful prospecting with email
Chapter 9: Create Persuasive and Successful "Cold Email" Messages
Chapter 10: Replace the introductory letter NOW!
Chapter 11: Craft subject lines that get opened
Chapter 12: Ask for the next step - and get it!
Part Four: Brand yourself as a professional
Chapter 13: Email eye-candy!
Chapter 14: "Twitterize" email
Chapter 15: Ciao and other obsolete closings
Chapter 16: Email on a smart phone: Use this not that.
Part Five: Keeping Customers happy
Chapter 17: Write "bad" news messages - and keeping customers happy
Chapter 18: What to say when "I'm sorry" doesn't work
Chapter 19: How to avoid "pissing" them off
Part Six: Bonus to Use Now! Right now!
Chapter 20: Writing Awesome Prospecting Emails
Examples!
Chapter 21: Writing Amazing Follow-up Emails
Examples!
Chapter 22: Enhance your worth and convert more leads!