Power Up Your B2B Branding - Dalton, Rob
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Most of the marketing people I've worked with are ingenious, hard-working and proud of their companies. The problem is, most of them (especially those in B2B) underestimate the power of branding and marketing and rely almost entirely on their sales people and reps to introduce products, build relationships and grow their businesses. My mission with this highly instructional book is to help them power up their branding and marketing so they can shorten the sales cycle, generate more qualified leads, build stronger customer relationships and leapfrog right over their competitors.

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Produktbeschreibung
Most of the marketing people I've worked with are ingenious, hard-working and proud of their companies. The problem is, most of them (especially those in B2B) underestimate the power of branding and marketing and rely almost entirely on their sales people and reps to introduce products, build relationships and grow their businesses. My mission with this highly instructional book is to help them power up their branding and marketing so they can shorten the sales cycle, generate more qualified leads, build stronger customer relationships and leapfrog right over their competitors.
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Autorenporträt
Rob Dalton caught a lucky break when he entered the field of advertising during an industry high point of the 1980s. His home town of Minneapolis, MN was considered the epicenter of creative brilliance, and he had the good fortune of honing his skills at some of the city's most cutting edge agencies including Fallon and Martin Williams. During his 3 decades of creating award- and business-winning advertising for FedEx, Timex, The Wall Street Journal, Lee Jeans, Boston Scientific, Fair Isaac (FICO), Uponor, 3M and others, he learned the best outcomes come from doing the best homework. Another thing he learned was the joy of helping other succeed. In 2001, Rob started his own business and has since transformed many Fortune 500 as well as challenger brands into marketing powerhouses. His proven process is explained in this step by step book, "Power Up Your B2B Branding," which is peppered with inspiring stories and useful marketing tips. Rob is married and lives with his wife Debbie in Minneapolis. They have two adult children and, quite possibly, the most adorable grandchild you've ever seen.