Power
The 50 Truths
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Political consultant Doug Schoen has been the power-behind-the-throne to Presidents, Prime Ministers and even a politician-priest whose brother was a mafia boss. He helped Bill Clinton win re-election and navigate the Monica Lewinsky scandal. He conducted the first-ever presidential poll for Donald Trump - in 1987! He guided Michael Bloomberg to three terms as Mayor of New York. Three of his clients - Israeli leaders Yitzhak Rabin, Shimon Peres and Menachem Begin - won the Nobel Peace Prize. But two - Rabin and Yugoslav politician Zoran Djindjic - were assassinated. Here Schoen reveals the 50 ...
Political consultant Doug Schoen has been the power-behind-the-throne to Presidents, Prime Ministers and even a politician-priest whose brother was a mafia boss. He helped Bill Clinton win re-election and navigate the Monica Lewinsky scandal. He conducted the first-ever presidential poll for Donald Trump - in 1987! He guided Michael Bloomberg to three terms as Mayor of New York. Three of his clients - Israeli leaders Yitzhak Rabin, Shimon Peres and Menachem Begin - won the Nobel Peace Prize. But two - Rabin and Yugoslav politician Zoran Djindjic - were assassinated. Here Schoen reveals the 50 truths of power he has learned in his prestigious career as a “Political Insider,” the title of his long-running Fox-TV show. It is a book for grown-ups. Power is a serious business. Good decisions can change your world - but bad decisions can too. The long-awaited life-time work of political art by one of the world's most successful political advisors. The 50 Truths about Power from the most powerful people in the world of politics and business include truths learned from these high-profile newsmakers: PART ONE: KNOW YOURSELF 1. FIRST, DO NO SELF-HARM BILL CLINTON, President of the United States 1993–2001, Governor of Arkansas 1983–1992 2. YOUR WEAKNESSES ARE YOUR STRENGTHS . . . DONALD TRUMP, President of the United States 2017–2021 3. . . . AND YOUR STRENGTHS ARE YOUR WEAKNESSES EHUD BARAK, Prime Minister of Israel 1999–2001 4. YOU ARE NOT ENTITLED CARTER BURDEN, New York City Councilman 1970–1977 5. FOLLOW YOUR MUSE SHIMON PERES, President of Israel 2007-2014, Prime Minister of Israel 1995–1996, 1984–1986 6. PURSUE A PURPOSE GREATER THAN YOURSELF MICHAEL BLOOMBERG, Mayor of New York City 2002–2013 7. USE YOUR ANGER CHARLES EVERS, Mayor of Fayette, Mississippi 1985–1989, 1969–1981 8. DEFINE YOURSELF, YOURSELF HILLARY RODHAM CLINTON, US Secretary of State 2009–2013, US Senator 2001–2009, First Lady 1993–2001? 9. BE HAPPY, BE POPULAR SILVIO BERLUSCONI, Prime Minister of Italy 2008–2011, 2001–2006, 1994–1995 PART TWO: EVALUATE YOUR CIRCUMSTANCES 10. SUCK IT UP JOE BIDEN, President of the United States 2021–,Vice-President of the United States 2009–2017, US Senator 1973–2009 11. THE WORLD IS EVERYTHING THAT IS SAID AND DONE . . . THE LIKELY VOTER 12. . . . AND THE WORLD IS EVERYTHING THAT IS NOT SAID AND NOT DONE THE “SHY TRUMPER” 13. PEOPLE ARE NOT NORMAL ANTHONY WEINER, US Representative 1999–2011 14. THINK WITHOUT HOPE ASHRAF GHANI, President of Afghanistan 2014–2021, and JOE BIDEN 15. PIGGYBACK THE STORY ALEXANDRIA OCASIO-CORTEZ, US Representative 2019– 16. DISTRACT AND MISLEAD ED KOCH, Mayor of New York City 1978–1989 17. APPROACH THE THRONE RICHARD HOLBROOKE, US Permanent Representative to the United Nations 1999–2001, Balkans envoy 1996–1999 18. PREPARE FOR LUCK JOE BIDEN PART THREE JUDGE YOUR TIMING 19. TIME IS THE ONLY THING IN LIMITED SUPPLY BARACK OBAMA, President of the United States 2009–2017, US Senator 2005–2008? 20. INERTIA RULES THE INSTITUTIONAL REVOLUTIONARY PARTY OF MEXICO 21. THE WORLD CHANGES QUICKLY MICHAEL BLOOMBERG 22. “WHEN AVAILABLE, TAKE CERTAINTY” SHIMON PERES 23. . . . OR STRATEGICALLY DELAY BILL CLINTON 24. OUTWORK MICHAEL BLOOMBERG 25. TAKE THE RISK MENACHEM BEGIN, Prime Minister of Israel 1977–1983 PART FOUR REWARD YOUR FRIENDS 26. YOU ARE YOUR FRIENDS “THE WEST SIDE KIDS” 27. YOU CAN EARN YOURSELF A LOT OF GOODWILL VERY CHEAPLY . . . LOBBYING 28. . . . AND YOU CAN EARN YOURSELF A LOT OF BAD WILL EVEN CHEAPER BENJAMIN (BIBI) NETANYAHU, Prime Minister of Israel 2009–2021, 1996–1999 29. EVERYONE CAN HELP YOU AND EVERYONE CAN HURT YOU LINDA TRIPP, Pentagon staffer 1995–2001, White House staffer, 1991–1994 30. YOU HAVE TO GIVE TO GET TED CRUZ, US Senator 2013– 31. FIND YOUR FOLLOWERS DONALD TRUMP
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