Powered by Change - MacDonald, Jonathan
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__THE SUNDAY TIMES BUSINESS BESTSELLER__
Voted the EMBRACING CHANGE BOOK OF THE YEAR at the BUSINESS BOOK AWARDS
When the winds of change blow, some build a wall and others build a windmill
In a business environment where change is the only constant, the stark reality is that it has never been harder to see what's happening around us, interpret information efficiently or develop successful strategies. This is down to both the increasing speed of change and the prevalent mindset about change, where change is seen as the enemy.
Powered by Change presents a radical new methodology for…mehr

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__THE SUNDAY TIMES BUSINESS BESTSELLER__

Voted the EMBRACING CHANGE BOOK OF THE YEAR at the BUSINESS BOOK AWARDS

When the winds of change blow, some build a wall and others build a windmill

In a business environment where change is the only constant, the stark reality is that it has never been harder to see what's happening around us, interpret information efficiently or develop successful strategies. This is down to both the increasing speed of change and the prevalent mindset about change, where change is seen as the enemy.

Powered by Change presents a radical new methodology for using change as a fuelling mechanism to generate outstanding business success: the Windmill Theory.

Power your business

The Windmill Theory enables leaders and organisations to think and act in a way that capitalises on a constantly changing environment. Constructed of four blades working in perpetual harmony with one another, it creates an empowered business that turns the winds of change into business success.

Filled with examples and stories from around the world, from global corporates to start-up ventures, Powered by Change delivers some astonishing insights and clear, actionable steps to achieve the ultimate competitive advantage.

Use this book to fuel your business for the future.
Autorenporträt
Jonathan MacDonald is the founder of the Thought Expansion Network and an internationally renowned speaker. He has worked with companies including Google, Apple, P&G, Unilever, Nestlé, Microsoft and IKEA to challenge their thinking and provide new perspectives and avenues of thought, particularly on the topics of disruptive innovation, future trends and how to use change to fuel outstanding business and personal success.
Rezensionen
In the modern world change is the only constant, but few companies and leaders have any clue how to deal with this reality. This book gives them more than a clue. It gives them an entire route map. Mike Butcher MBE, Editor at Large, TechCrunch