Murray Nossel

Powered by Storytelling

Excavate, Craft, and Present Stories to Transform Business Communication

• Gebundenes Buch

Produktbeschreibung

HARNESS THE UNIVERSAL POWER OF STORYTELLING TO IMPROVE ALL OF YOUR BUSINESS COMMUNICATIONS. What's your story? It's a question human beings have been asking each other since we first gathered around a campfire. Millennia later, this human need for storytelling hasn't changed. We communicate most effectively through our personal stories-and our professional success depends on it. This groundbreaking guide shows you how to tap into the timeless power of storytelling to transform your business. Here, executive coach, motivational speaker, and psychologist Murray Nossel, PhD, distills decades of experience into a simple method that will enable you to: .Find the right story for a particular audience and purpose. .Leverage your own experiences, memories, history, and heritage. .Create, develop, and craft a universal story that resonates. .Connect with business associates on a more personal, relatable level. .Share your corporate vision and goals-and get others on board. .Resolve workplace conflicts and find workable solutions. .Boost creativity, spread ideas, and spark true innovation. .Improve teamwork and collaboration through listening and learning. .Integrate storytelling into all your communications for ongoing success. You'll learn the proven three-step method Murray's firm, Narativ, uses with its clients, ranging from Fortune 500 companies to nonprofits. First, you excavate your personal memories and experiences to generate story ideas that suit your particular needs. Second, you craft and shape these elements into a classic story structure that really connects with audiences. Third, you present your story to your business audience using simple performance techniques that anyone can master. A fundamental element of this method is a focus on listening: the ability to hear yourself, as well as the feedback provided by a given audience¿because it is your audience's listening that shapes your telling. Everyone needs to communicate well to succeed in business. And everyone has a story to tell. Powered by Storytelling shows you how to tell your story, connect with your audience, and achieve results.

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Produktdetails

• Verlag: McGraw-Hill Education
• Seitenzahl: 256
• Erscheinungstermin: 26. April 2018
• Englisch
• Abmessung: 220mm x 149mm x 28mm
• Gewicht: 404g
• ISBN-13: 9781260011906
• ISBN-10: 1260011909
• Artikelnr.: 47443988

Autorenporträt

Murray Nossel, PhD, is the founder and director of Narativ, a firm with offices in New York and London that specializes in storytelling training for business. Murray helps clients, including Fortune 500 companies, universities, and nonprofits, create messages that genuinely represent who they are and what they do for onboarding, recruiting, employee engagement, as well as branding and external messaging. Murray is on the teaching faculty of the Program of Narrative Medicine at Columbia University. He is also an Academy Award-nominated filmmaker. >

Inhaltsangabe

Preface
Acknowledgments
Introduction
Chapter 1: Why Story? Why Now?
Chapter 2: Identify Obstacles to Listening
Chapter 3: Release Obstacles to Listening
Chapter 4: Remember Your Heritage
Chapter 5: Tell What Happened
Chapter 6: Find Your Ending
Chapter 7: Connect with Your Audience
Epilogue
Notes
Index