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Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond 'this is what we do' documents in favor of customer-centered offers that highlight the tangible benefits your company offers.

Produktbeschreibung
Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond 'this is what we do' documents in favor of customer-centered offers that highlight the tangible benefits your company offers.
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Autorenporträt
TERRY R. BACON (Durango, CO) is the founder of Lore International Institute, a widely respected executive-development firm recently acquired by Korn/Ferry International. He is now the scholar in residence in that firm and is the author of many books including Powerful Proposals (978-0-8144-7232-3), What People Want, and The Elements of Power (978-0-8144-1511-5).