Powerful Proposals - Bacon, Terry; Pugh, David
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Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond 'this is what we do' documents in favor of customer-centered offers that highlight the tangible benefits your company offers.

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Produktbeschreibung
Powerful Proposals helps businesses maximize the selling power of their proposals, with proven strategies for going beyond 'this is what we do' documents in favor of customer-centered offers that highlight the tangible benefits your company offers.
Autorenporträt
TERRY R. BACON (Durango, CO) is the founder of Lore International Institute, a widely respected executive-development firm recently acquired by Korn/Ferry International. He is now the scholar in residence in that firm and is the author of many books including Powerful Proposals (978-0-8144-7232-3), What People Want, and The Elements of Power (978-0-8144-1511-5).