Christina Daves

PR for Anyone

100+ Affordable Ways to Easily Create Buzz for Your Business

• Gebundenes Buch

Produktbeschreibung

Small business owners have limited resources and often forego publicity, which is vital for establishing credibility in their industry. Appearing in the media gives the business owner a third party endorsement and can be influential in gaining new clients and customers.

Produktdetails

• Verlag: Morgan James Publishing
• Seitenzahl: 184
• Erscheinungstermin: 1. Juni 2014
• Englisch
• Abmessung: 209mm x 132mm x 14mm
• Gewicht: 297g
• ISBN-13: 9781630470364
• ISBN-10: 1630470368
• Artikelnr.: 40052286

Autorenporträt

Christina Daves is a serial entrepreneur and award-winning inventor who founded "PR for Anyone." With no resources to promote her business, CastMedic Designs, she taught herself everything she could about PR to handle it herself. She had no experience in PR and no contacts in the industry but ended up appearing in over 50 media outlets (including national and local television, magazines, and radio) in her first year of business. From Steve Harvey and Dr. Oz to local affiliates of NBC, CBS, FOX, and the CW, to national publications like Parenting and Washington Post, Christina has been able to secure appearances in many major media outlets.

Inhaltsangabe

Introduction: A.K.A What Do I Know? You Have to Start Somewhere TIP #1
PAID VS. EARNED TIP #2
WHAT’S IN A NAME? TIP #3
DO I HAVE A DEAL FOR YOU! TIP #4
YOUR ONLINE PRESENCE = YOUR CALLING CARD TIP #5
YOUR MUG IS YOUR MONEY TIP #6
YOUR BRAND IS YOUR “BUZZ” TIP #7
IF YOU BUILD IT THEY WILL COME TIP #8
BLOW THEIR MINDS TIP #9
ALERT! TIP #10
CLIP, CLIP, CLIP TIP #11
GOING UP TIP #12
KNOWLEDGE IS POWER TIP #13
JUST BE YOURSELF IT’S A WRAP Shout It From the Rooftops TIP #14
GET UP AND TALK TIP #15
RADIO
ACTIVE TIP #16
BE A GRACIOUS GUEST TIP #17
THE GIVING TREE TIP #18
AND THE WINNER IS. . . TIP #19
THE AWARD GOES TO TIP #20
HOST A SHIN
DIG TIP #21
GET A FREE RIDE Your Message In a Bottle TIP #22
TELL THE WORLD YOU’RE HERE! TIP #23
FOR IMMEDIATE RELEASE TIP #24
THE ART OF THE HOOK TIP #25
GOING VIRAL TIP #26
PITCH PERFECT TIP #27
YOU GET WHAT YOU PAY FOR TIP #28
SPREAD THE WORD TIP #29
ONLINE BUZZ TIP #30
WHO CARES? TIP #31
ON TARGET TIP #32
KEEP IT ON THE “DOWN LOW” TIP #33
A PRESENT? FOR ME? TIP #34
JOIN FORCES We Want YOU! TIP #35
FREE PRESS #1
HELP A REPORTER OUT/HARO TIP #36
FREE PRESS #2
PROFNET CONNECT TIP #37
FREE PRESS #3
PITCHRATE.COM TIP #38
FREE PRESS #4
MEDIA DIPLOMAT TIP #39
FREE PRESS #5
PUBLISEEK TIP #40
FREE PRESS #6
SOURCE BOTTLE TIP #41
DON’T BE LATE TIP #42
DON’T GO “FISHING” TIP #43
K.I.S.S TIP #44
PLAY NICE TIP #45
NO PHOTOS PLEASE TIP #46
A LITTLE BIRDIE TOLD ME TIP #47
“LIKE” THEM TIP #48
MAKE A CONNECTION TIP #49
IT’LL COST YOU TAKE IT AWAY Becoming Print
worthy TIP #50
ARE YOU THE ONE? TIP #51
MAKE IT EPIC! TIP #52
WHAT’S NEWSWORTHY WHEN? TIP #53
TIMELY TRENDS TIP #54
BE NON
TRADITIONAL TIP #55
WHAT’S OLD IS NEW AGAIN TIP #56
CELEBRITY SELLS TIP #57
BE A STAR TIP #58
DON’T PITCH A PITCH TIP #59
BEST OF THE BEST TIP #60
DON’T FORGET THE LITTLE GUY TIP #61
TAKE FLIGHT TIP #62
PLAN AHEAD TIP #63
IT’S BEGINNING TO LOOK A LOT LIKE CHRISTMAS TIP #64
MARK YOUR CALENDAR TIP #65
BE TIMELY TIP #66
WHO TO SEND IT TO TIP #67
DIGGING FOR GOLD TIP #68
I KNOW WHERE YOU ARE TIP #69
GO WITH WHAT YOU KNOW TIP #70
SEND A SPECIAL PACKAGE TIP #71
A SIDE JOB TIP #72
STOP THE PRESSES! The Crown Jewel of Media TIP #73
IT ALL STARTS HERE. . . TIP #74
WHO, WHAT, WHEN, WHERE? TIP #75
YOUR “SIZZLE” TIP #76
MAKE IT EASY FOR THEM TIP #77
BE OUR GUEST TIP #78
CHECK THE CLASSIFIEDS TIP #79
HARO
ING FOR TV TIP #80
SOCIAL “NETWORKING” TIP #81
WHERE DO I FIND YOU? TIP #82
NO STALKING PLEASE TIP #83
PAY TO “PLAY” TIP #84
IT’S ALL ABOUT YOU TIP #85
LEARNING TO TALK TIP #86
YA’LL COME BACK NOW TIP #87
WORST CASE SCENARIO TIP #88
LOOKING GOOD TIP #89
WHAT TO WEAR WHERE TIP #90
YOU GOT THE AXE TIP #91
COPY THAT TIP #92
RIDE THE WAVE TIP #93
WHAT’S YOUR REALITY? TIP #94
BECOMING A PROP Working in Your PJ’s TIP #95
WHAT’S YOUR STORY? TIP #96
FOLLOW THE RULES TIP #97
IT’S FREE HERE TOO TIP #98
HOW DO I FIND YOU? TIP #99
FOR STARTERS TIP #100
TALK THE TALK Content is King TIP #101
LET’S GET THIS PARTY STARTED TIP #102
ONCE IS ENOUGH TIP #103
SHORT AND SWEET TIP #104
BE UNIQUE TIP #105
SOCIAL BUTTERFLY TIP #106
PAY IT FORWARD TIP #107
STATS 101 Social What? TIP #108
WHAT IS IT ANYWAY? TIP #109
ZUCKERBERG’S BABY TIP #110
BLUE BIRD CAFÉ TIP #111
PIN
IT TIP #112
FREEZE
FRAME TIP #113
ARE YOU LINKED IN? TIP #114
GOING TUBING TIP #115
HANGING OUT TIP #116
80/20 RULE Etc. TIP #117
I THINK I CAN! I THINK I CAN! TIP #118
WHAT’S THE WORST THAT CAN HAPPEN? TIP #119
NO OR NOT NOW? TIP #120
DRIP, DRIP, DRIP TIP #121
IT’S ALL ABOUT THEM TIP #122
MAKE A PLAN TIP #123
NICE TO MEET YOU TIP #124
CONNECT CONNECT CONNECT TIP #125
THANK YOU VERY MUCH TIP #126
MEET THE MEDIA