PR in a Week - Salter, Brian
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Brilliant PR just got easier You are just seven steps away from mastering the basics of Public Relations. Imagine being able to maximize media exposure and influence opinions with your message. Now you can. PR In A Week is a simple and straightforward guide to effective communications, giving you everything you really need to know in just seven short chapters. It identifies the key steps towards getting your PR right, from changing public perceptions, promoting your company's products and services and building relationships with journalists to using social media to generate 'buzz', writing…mehr

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Produktbeschreibung
Brilliant PR just got easier You are just seven steps away from mastering the basics of Public Relations. Imagine being able to maximize media exposure and influence opinions with your message. Now you can. PR In A Week is a simple and straightforward guide to effective communications, giving you everything you really need to know in just seven short chapters. It identifies the key steps towards getting your PR right, from changing public perceptions, promoting your company's products and services and building relationships with journalists to using social media to generate 'buzz', writing press releases that get noticed and handling marketing communications. You'll also find exercises to help you put it all into action. The fastest way to better PR Whether you choose to read it in a week or in a single sitting, PR In A Week is your fastest route to success: - Sunday: Who needs PR - Monday: External audiences - Tuesday: Dealing with the media - Wednesday: Social media - Thursday: Practical pointers for powerful press releases - Friday: Marketing communications - Saturday: Internal PR Learn in a week, remember for a lifetime
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Autorenporträt
Brian Salter began his career in the BBC where he produced and presented features, business and current affairs programmes before leaving to join Heathrow Airport as Media Relations Manager immediately following the bombing of PanAm 103 over Lockerbie. There he was responsible for improving relations with the resident press and for crisis communications at the airport. Following a variety of communication roles, he started his own consultancy in the 1990s advising companies and giving training in PR, marketing and presentation techniques, as well as internet technology for business use, when it was still in its infancy. In 1999 he moved to the Middle East, working in Saudi Arabia, Abu Dhabi and Dubai, before moving to China in 2011, where he has been working in Beijing for a variety of media companies.