J. Jonathan Gabay

Practical Digital Marketing and AI Psychology

How to Gain Online Consumer Trust and Sales Using Technologies and Psychology

• Broschiertes Buch

Produktbeschreibung

Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 454
• Erscheinungstermin: 5. August 2024
• Englisch
• Abmessung: 234mm x 156mm x 24mm
• Gewicht: 766g
• ISBN-13: 9781032530284
• ISBN-10: 1032530286
• Artikelnr.: 70031034

Autorenporträt

J. Jonathan Gabay is an award-winning copywriter, author of 15 books, an international podcaster, keynote speaker, and senior university lecturer. He regularly appears on news channels including BBC, CNN, SKY News, Al Jazeera, and The Times (Radio Network). His digital psychology courses are delivered at major universities, as well as for official trade organisations, such as the Chartered Institute of Marketing and DMANC (Direct Marketing Association of North California). He has also devised and delivered highly successful graduate-level programmes for universities throughout Europe and advises major educational institutions on the use of AI.

Inhaltsangabe

1. Atlas of your mind 2. I vs AI 3. Me
myself and I 4. Giving "I" what "I" wants and needs (As well as other lies "I" tells ourselves) 5. Brand kisses in the mind 6. Modelling excellence 7. Brain sells 8. Alone together 9. Scan: cognitive biases
fallacies
and rules of thumb