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Small and medium-sized enterprises (SMEs), is a very attractive area for marketing activities: the absence of bureaucracy, the ability to adapt quickly, the ability to use tailor-made marketing solutions and in the absence of major investments in this area, a narrow view of the target audience, the speed to get the result (check efficiency). There are many ways and tools required to conduct an effective SME marketing strategy, it is important to determine the combination that will most effectively present your particular business. The teacher should accompany this guide with their own examples of applications, the course being practical.