Fraser Seitel

Practice of Public Relations, The, Global Edition

• Broschiertes Buch

Produktbeschreibung

For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world Applications Featuring an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitel's writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

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Produktdetails

• Verlag: Pearson Education Limited
• 13 ed
• Seitenzahl: 456
• Erscheinungstermin: 13. August 2016
• Englisch
• Abmessung: 206mm x 255mm x 17mm
• Gewicht: 832g
• ISBN-13: 9781292160054
• ISBN-10: 1292160055
• Artikelnr.: 48934417

Inhaltsangabe

Part I: Evolution
1. Defining Public Relations
2. The History and Growth of Public Relations
 
Part II: Preparation/Process
3. Communication
4. Public Opinion
5. Management
6. Ethics
7. The Law
8. Research
 
Part III: The Publics
9. Media
10. Social Media
11. Employee Relations
12. Government Relations
13. Community Relations
14. International Consumer Relations
 
Part IV: Execution
15. Public Relations Writing
16. Integrated Marketing Communications
17. Crisis Management
18. Launching a career