Robert Cialdini

Pre-Suasion

A Revolutionary Way to Influence and Persuade

• Broschiertes Buch

Produktbeschreibung

Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.

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Produktdetails

• Verlag: Simon & Schuster
• Seitenzahl: 432
• Erscheinungstermin: 5. Juni 2018
• Englisch
• Abmessung: 214mm x 141mm x 28mm
• Gewicht: 351g
• ISBN-13: 9781501109805
• ISBN-10: 1501109804
• Artikelnr.: 50020775

Autorenporträt

Robert Cialdini

Inhaltsangabe

1. i: Acknowledgments
2. ii: Author's Note
3. Part 1: PRE-SUASION: THE FRONTLOADING OF ATTENTION
4.
* 1: PRE-SUASION: An Introduction
* 2: Privileged Moments
* 3: The Importance of Attention . . . Is Importance
* 4: What's Focal Is Casual
* 5: Commanders of Attention 1: The Attractors
* 6: Commanders of Attention 2: The Magnetizers
5. Part 2: PROCESSES: THE ROLE OF ASSOCIATION
6.
* 7: The Primacy of Associations: I Link, Therefore I Think
* 8: Persuasive Georgraphies: All The Right Places, All the Right
Traces
* 9: The Mechanics of Pre-Suasion: Causes, Constraints, and Correctives
7. Part 3: BEST PRACTICES: THE OPTIMIZATION OF PRE-SUASION
8.
* 10: Six Main Roads to Change: Broad Boulevards as Smart Shortcuts
* 11: Unity 1: Being Together
* 12: Unity 2: Acting Together
* 13: Ethical Use: A Pre-Pre-Suasive Consideration
* 14: Post-Suasion: Aftereffects
9. iii: References
10. iv: Notes
11. v: Index

Rezensionen

An essential tool for anyone serious about science based business strategies. Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in business, from the CEO to the newest salesperson. Forbes