Precision Retailing explores the challenges and opportunities that exist in contemporary retail and offers advice on how to apply behavioral insights and analytics to thrive in a digital world.
Precision Retailing explores the challenges and opportunities that exist in contemporary retail and offers advice on how to apply behavioral insights and analytics to thrive in a digital world.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Edited by Laurette Dubé, Maxime C. Cohen, Nathan Yang, and Bassem Monla
Inhaltsangabe
Acknowledgments Preface Part 1. From Behavioral Insights to Precision Consumer Research 1 Evolving Traditional Journey Maps Kelly Peters 2 Genetic Data for Precision Retail: Applications and Challenges Remi Daviet and Gideon Nave 3 Neuroscience Methods, Neuroforecasting, and Digital Media Impact Bruce Dore and Gina Kemp 4 Unlocking Unconscious Truths: Adapting Linguistics, Semiotics, and Evidence-Based Behavioral Modeling to Inform Corporate Strategy and Brand Joanna Castellano, Matthew E.C. Bourkas, and Chris McCarthy 5 Rethinking Human Centric Design in the Age of AI and Humans as Data Felipe Almeida and Chloe Benaroya Part 2. Weaving Behavioral and Precision Consumer Research into Marketing and Retail Strategy 6 Personalized Retailing: A State-of-Theory & State-of-Practice-Review Murali Mantrala and Arun Shastri 7 How Resource Scarcity Shapes Consumer Behavior: Implications from the COVID-19 Pandemic Caroline Roux, Christopher Cannon, and Kelly Goldsmith 8 Interface Designs for Evolving Consumers and Retail Contexts Kyle Murray and Tim Derksen 9 Real Time Analytics Prasad Naik, Oliver Rubel, and Harpreet Singh Part 3. Data Analytics and Machine Learning for Retail Strategy Decision Making 10 The Promotion Planning Optimization Problem with Bounded Memory Demand Models Tamar Cohen-Hillel and Georgia Perakis 11 Retail Markdown Optimization under Demand Parameter Uncertainty Andrew Vakhutinsky 12 Censored Demand Estimation of Choice Models for Omnichannel Pricing Pavithra Harsha and Shivaram Subramanian 13 Consumer Lifetime Value and Fund Transfer Pricing (FTP) Meisam Soltani-koopa, Hootan Kamran Habibkhani, Mikhail Nediak, Anton Ovchinnikov, Moiz Ali, and Henry Martinez Part 4. Retail Channels as Part of Business and Society Ecosystem in Moving toward Adaptive Behavior and Context 14 Risk, Reward, and Uncertainty in Buyer-Seller Transaction: Combining the Seller’s View Posted Prices and Auctions Radosveta Ivanova-Stenzel and Sabine Kröger 15 Participative Pricing in B2B Markets John J. Han and Ernan Haruvy 16 Retail Supply Chains: The Growing Importance of Technology and Supply Chain Standards for Enhancing Efficiency, Visibility, Transparency, and Trust at the Digital-Physical B2B System Interface John Keogh, Ricardo Filipe Ramos, Juan Marcelo Gómez, and Abderahman Rejeb 17 New Models in Digital-Physical Retail Processes and Systems to Create and Capture Business and Stakeholder Value Carl Boutet 18 The "Giant Leap Methodology": How to Chart a Course to the Moon without Being Pulled Down by the Operational, Financial, and Reputational Risks of Rapid Innovation Melaina Vinski Contributors
Acknowledgments Preface Part 1. From Behavioral Insights to Precision Consumer Research 1 Evolving Traditional Journey Maps Kelly Peters 2 Genetic Data for Precision Retail: Applications and Challenges Remi Daviet and Gideon Nave 3 Neuroscience Methods, Neuroforecasting, and Digital Media Impact Bruce Dore and Gina Kemp 4 Unlocking Unconscious Truths: Adapting Linguistics, Semiotics, and Evidence-Based Behavioral Modeling to Inform Corporate Strategy and Brand Joanna Castellano, Matthew E.C. Bourkas, and Chris McCarthy 5 Rethinking Human Centric Design in the Age of AI and Humans as Data Felipe Almeida and Chloe Benaroya Part 2. Weaving Behavioral and Precision Consumer Research into Marketing and Retail Strategy 6 Personalized Retailing: A State-of-Theory & State-of-Practice-Review Murali Mantrala and Arun Shastri 7 How Resource Scarcity Shapes Consumer Behavior: Implications from the COVID-19 Pandemic Caroline Roux, Christopher Cannon, and Kelly Goldsmith 8 Interface Designs for Evolving Consumers and Retail Contexts Kyle Murray and Tim Derksen 9 Real Time Analytics Prasad Naik, Oliver Rubel, and Harpreet Singh Part 3. Data Analytics and Machine Learning for Retail Strategy Decision Making 10 The Promotion Planning Optimization Problem with Bounded Memory Demand Models Tamar Cohen-Hillel and Georgia Perakis 11 Retail Markdown Optimization under Demand Parameter Uncertainty Andrew Vakhutinsky 12 Censored Demand Estimation of Choice Models for Omnichannel Pricing Pavithra Harsha and Shivaram Subramanian 13 Consumer Lifetime Value and Fund Transfer Pricing (FTP) Meisam Soltani-koopa, Hootan Kamran Habibkhani, Mikhail Nediak, Anton Ovchinnikov, Moiz Ali, and Henry Martinez Part 4. Retail Channels as Part of Business and Society Ecosystem in Moving toward Adaptive Behavior and Context 14 Risk, Reward, and Uncertainty in Buyer-Seller Transaction: Combining the Seller’s View Posted Prices and Auctions Radosveta Ivanova-Stenzel and Sabine Kröger 15 Participative Pricing in B2B Markets John J. Han and Ernan Haruvy 16 Retail Supply Chains: The Growing Importance of Technology and Supply Chain Standards for Enhancing Efficiency, Visibility, Transparency, and Trust at the Digital-Physical B2B System Interface John Keogh, Ricardo Filipe Ramos, Juan Marcelo Gómez, and Abderahman Rejeb 17 New Models in Digital-Physical Retail Processes and Systems to Create and Capture Business and Stakeholder Value Carl Boutet 18 The "Giant Leap Methodology": How to Chart a Course to the Moon without Being Pulled Down by the Operational, Financial, and Reputational Risks of Rapid Innovation Melaina Vinski Contributors
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