Premeditated Selling: Tools for Developing the Right Strategy for Every Opportunity - Gielda, Steve; Jones, Kevin
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Because no two sales opportunities are exactly the same, a seller must develop a sales strategy for each opportunity that's as unique as the opportunity itself. Premeditated Selling provides a scalable five-step process and tools for developing the right strategy for each opportunity. The authors also explore strategic elements that exist in every major sales opportunity and use case studies to show best (and worst) practices in action.

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Because no two sales opportunities are exactly the same, a seller must develop a sales strategy for each opportunity that's as unique as the opportunity itself. Premeditated Selling provides a scalable five-step process and tools for developing the right strategy for each opportunity. The authors also explore strategic elements that exist in every major sales opportunity and use case studies to show best (and worst) practices in action.