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Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in achieving margins by design. Thanks to original tools and processes, this book shows how you might also succeed. It is about better, but reachable and real, products and services. The book features insight
Premium by Design is a thoroughly researched, well argued and well presented study that identifies how global business leaders have succeeded in achieving margins by design. Thanks to original tools and processes, this book shows how you might also succeed. It is about better, but reachable and real, products and services. The book features insight
Produktdetails
- Produktdetails
- Verlag: Taylor & Francis Ltd
- Seitenzahl: 332
- Erscheinungstermin: 24. Juni 2024
- Englisch
- Abmessung: 246mm x 174mm
- Gewicht: 610g
- ISBN-13: 9781032836867
- ISBN-10: 1032836865
- Artikelnr.: 70440052
- Verlag: Taylor & Francis Ltd
- Seitenzahl: 332
- Erscheinungstermin: 24. Juni 2024
- Englisch
- Abmessung: 246mm x 174mm
- Gewicht: 610g
- ISBN-13: 9781032836867
- ISBN-10: 1032836865
- Artikelnr.: 70440052
Marco Bevolo is Lecturer in International Leisure Management / Sciences at NHTV University of Applied Sciences, The Netherlands, and an independent consultant. As Director at Philips Design, he worked on the set up and launch of CultureScan and in areas of urban futures programs and foresight. He graduated from the University of Turin (Psychology major) and started his career at Italdesign Giugiaro. He is co-author and contributor to some 35 articles, conference papers and books on design, branding and trends. He published his first independent book, "The Golden Crossroad", in 2009. Dr Alex Gofman is an accomplished consumer research executive, scholar and author with a strong portfolio of successes for major global clients. With well over 100 publications, he is widely published and recognized internationally for contributions to consumer intelligence. Alex is an Associate Professor of Marketing at Pace University teaching graduate courses. He is a co-author of the award winning Selling Blue Elephants book (Wharton School Publishing) translated into 14 languages. Alex is a frequent speaker at international conferences and a guest lecturer at universities around the world. Dr Howard Moskowitz is President of Moskowitz Jacobs Inc. He is a well-known experimental psychologist in the field of psychophysics and an inventor of world-class market research technologies. He graduated from Harvard University with a Ph.D. in experimental psychology; and Queens College (New York) with degrees in mathematics and psychology. Dr. Moskowitz has won numerous awards, including the 2010 Walston Chubb Award for Innovation and the Charles Coolidge Parlin Marketing Research Award. He frequently speaks at scientific and market research conferences; he is a guest lecturer at leading business schools. He has written/edited eighteen books, including the internationally acclaimed Selling Blue Elephants, has published well over 300 articles and serves on the editorial board of major journals.
1: Hope at Checkout for Everybody; 1: Achievable Dreams; 2: Horizons where Aspiration Gazes; 3: Luxury
EUR" Aim High for a Strong Head Start; 4: Business Tool: Deciphering the
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AlgebräEUR? of Consumer's Minds; 2:
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Practical DNA
EUR?: The Five Must Haves (Rules) of the High End; 5: Rule 1: It is All About the
EUR
Beef
EUR? (Dimension: Authenticity and Value); 6: Rule 2: It is All About Design and Experience; 7: Rule 3: It is About Creating the
EUR
New
EUR? (Dimension: Innovation and Leadership); 8: Rule 4: It's About
EUR
Fame
EUR? (Dimension: Marketing, Communication and Distribution); 9: Rule 5: It is About
EUR
Higher Values
EUR? (Dimension: Sustainability and Simplicity); 3: Vistas and New High End Experiences; 10: Urban Futures: Opportunities for Tomorrow's High End; 11: Premium Products and Experiences through High Design; 12: Design for Tomorrow; 4: Business Tools That Jump-Start Your High End; 13: Creating New High End Propositions; 14: Know Thy Customer: Sequencing the Genome of the High End Mind; Conclusions
EUR" Aim High for a Strong Head Start; 4: Business Tool: Deciphering the
EUR
AlgebräEUR? of Consumer's Minds; 2:
EUR
Practical DNA
EUR?: The Five Must Haves (Rules) of the High End; 5: Rule 1: It is All About the
EUR
Beef
EUR? (Dimension: Authenticity and Value); 6: Rule 2: It is All About Design and Experience; 7: Rule 3: It is About Creating the
EUR
New
EUR? (Dimension: Innovation and Leadership); 8: Rule 4: It's About
EUR
Fame
EUR? (Dimension: Marketing, Communication and Distribution); 9: Rule 5: It is About
EUR
Higher Values
EUR? (Dimension: Sustainability and Simplicity); 3: Vistas and New High End Experiences; 10: Urban Futures: Opportunities for Tomorrow's High End; 11: Premium Products and Experiences through High Design; 12: Design for Tomorrow; 4: Business Tools That Jump-Start Your High End; 13: Creating New High End Propositions; 14: Know Thy Customer: Sequencing the Genome of the High End Mind; Conclusions
1: Hope at Checkout for Everybody; 1: Achievable Dreams; 2: Horizons where Aspiration Gazes; 3: Luxury
EUR" Aim High for a Strong Head Start; 4: Business Tool: Deciphering the
EUR
AlgebräEUR? of Consumer's Minds; 2:
EUR
Practical DNA
EUR?: The Five Must Haves (Rules) of the High End; 5: Rule 1: It is All About the
EUR
Beef
EUR? (Dimension: Authenticity and Value); 6: Rule 2: It is All About Design and Experience; 7: Rule 3: It is About Creating the
EUR
New
EUR? (Dimension: Innovation and Leadership); 8: Rule 4: It's About
EUR
Fame
EUR? (Dimension: Marketing, Communication and Distribution); 9: Rule 5: It is About
EUR
Higher Values
EUR? (Dimension: Sustainability and Simplicity); 3: Vistas and New High End Experiences; 10: Urban Futures: Opportunities for Tomorrow's High End; 11: Premium Products and Experiences through High Design; 12: Design for Tomorrow; 4: Business Tools That Jump-Start Your High End; 13: Creating New High End Propositions; 14: Know Thy Customer: Sequencing the Genome of the High End Mind; Conclusions
EUR" Aim High for a Strong Head Start; 4: Business Tool: Deciphering the
EUR
AlgebräEUR? of Consumer's Minds; 2:
EUR
Practical DNA
EUR?: The Five Must Haves (Rules) of the High End; 5: Rule 1: It is All About the
EUR
Beef
EUR? (Dimension: Authenticity and Value); 6: Rule 2: It is All About Design and Experience; 7: Rule 3: It is About Creating the
EUR
New
EUR? (Dimension: Innovation and Leadership); 8: Rule 4: It's About
EUR
Fame
EUR? (Dimension: Marketing, Communication and Distribution); 9: Rule 5: It is About
EUR
Higher Values
EUR? (Dimension: Sustainability and Simplicity); 3: Vistas and New High End Experiences; 10: Urban Futures: Opportunities for Tomorrow's High End; 11: Premium Products and Experiences through High Design; 12: Design for Tomorrow; 4: Business Tools That Jump-Start Your High End; 13: Creating New High End Propositions; 14: Know Thy Customer: Sequencing the Genome of the High End Mind; Conclusions