Preparing Your Capital Campaign - Bancel, Marilyn
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Proper preparation is critical to the success of any capital campaign. In this hands-on workbook, fundraising expert Marilyn Bancel shows you how to prepare your organization to embark on a successful capital campaign, detailing each step that must be taken before the launch. Preparing Your Capital Campaign--part of the Excellence in Fund Raising Workbook Series--breaks down the preparation stage into practical, manageable parts, outlining in straightforward language such essentials as creating a campaign timetable, setting up the campaign committee, determining a campaign goal, and getting…mehr

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Produktbeschreibung
Proper preparation is critical to the success of any capital campaign. In this hands-on workbook, fundraising expert Marilyn Bancel shows you how to prepare your organization to embark on a successful capital campaign, detailing each step that must be taken before the launch. Preparing Your Capital Campaign--part of the Excellence in Fund Raising Workbook Series--breaks down the preparation stage into practical, manageable parts, outlining in straightforward language such essentials as creating a campaign timetable, setting up the campaign committee, determining a campaign goal, and getting the whole organization ready for a fundraising drive. Packed with useful resources, this nuts and bolts workbook includes a campaign skills checklist, strategies for estimating fundraising costs, a sample campaign budget, and a list of Web sites tailored to the specific needs of fundraisers. If you are brand-new to fundraising, the book offers a concise introductory chapter that lays out the basics and answers the key questions about capital campaigns. More experienced fund raisers will benefit from a wealth of reminders for avoiding common mistakes and a framework for staying focused on the factors that are most important for success.
Autorenporträt
MARILYN BANCEL, CFRE, is vice president of the Oram Group, Inc., a national fund raising and nonprofit consulting firm serving philanthropic organizations since 1940. In addition to consulting, she is adjunct professor at the University of San Francisco's Institute of Nonprofit Management, where she teaches Capital Campaigns and Major Gifts. She frequently conducts fundraising seminars and conference workshops, and is the recipient of the Hank Rosso Outstanding Fundraising Executive Award, 2002.