Presence & Profitability - Kelley, Philip
22,99 €
inkl. MwSt.

Versandfertig in über 4 Wochen
  • Gebundenes Buch

It's easier and cheaper to connect with consumers than ever before. Yet most companies are experiencing a loss of connection with consumers, struggling with declining customer response rates, and finding their consumer engagement initiatives delivering less-than-expected ROI. Simply being connected does not mean having a relationship of value with a customer. Connection without presence is a dangerous economic illusion in this age of commoditized connectivity. Presence develops and enables profitability. It is presence that makes an authentic connection with consumers, presence that moves…mehr

Andere Kunden interessierten sich auch für
Produktbeschreibung
It's easier and cheaper to connect with consumers than ever before. Yet most companies are experiencing a loss of connection with consumers, struggling with declining customer response rates, and finding their consumer engagement initiatives delivering less-than-expected ROI. Simply being connected does not mean having a relationship of value with a customer. Connection without presence is a dangerous economic illusion in this age of commoditized connectivity. Presence develops and enables profitability. It is presence that makes an authentic connection with consumers, presence that moves customers through the customer life cycle, presence that turns a first-time buyer into a repeat customer and ultimately an advocate for your brand. Author Phil Kelley Jr. will help you understand where you need to focus your leadership vision and how to enable all your communication initiatives to be present with your customers. Presence leads profitability.
Autorenporträt
PHIL KELLEY JR. is the president and CEO of Salem One, one of the fastest-growing corporate communications companies in the country. Phil holds bachelor¿s and master¿s degrees in industrial and systems engineering from Georgia Tech as well as an MBA from Clemson University. He has served on the boards of directors of multiple nonprofit and for-profit organizations and is the current captain of the USA F-TR Long Range rifle team. He has been an active voice in the print industry, refocusing industry success definitions within the rapidly developing world of corporate communications. His experiences began at a young age on the production floor until he transitioned to ¿carrying his own briefcase¿ as a sales rep. He has now served within executive leadership for over a decade. Capitalism, world-class team development, competition, and an appreciation for opportunities available in the greatest country on earth drive his passions.