Presidential Candidate Images

Herausgeber: Hacker, Kenneth L.

• Gebundenes Buch

Produktbeschreibung

This engaging look at presidential candidate images features a wide range of essays that dissect how these images are formed and manipulated during campaigns. As more and more emphasis is placed on a candidate's persona and how it affects our voting decisions, Presidential Candidate Images provides a variety of frameworks and cases for analyzing candidate images in past, current, and future elections.

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Produktdetails

• Communication, Media, and Politics
• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• Seitenzahl: 256
• Erscheinungstermin: 4. November 2004
• Englisch
• Abmessung: 235mm x 157mm x 20mm
• Gewicht: 573g
• ISBN-13: 9780742536647
• ISBN-10: 0742536645
• Artikelnr.: 22258832

Autorenporträt

Kenneth L. Hacker is professor of communication studies at New Mexico State University, Las Cruces.

Inhaltsangabe

Chapter 1 Introduction: The Continued Importance of the Candidate Image
Construct Chapter 2 1 Campaigns and Candidate Images in American
Presidential Elections Chapter 3 2 Presidential Candidates' Personal
Qualities: Computer Content Analysis Chapter 4 3 Candidate Images When
Things Go Sour: Reaction to Scandal Chapter 5 4 The "Authentic Candidate":
Extending Candidate Image Assessment Chapter 6 5 A Dual-Processing
Perspective of Candidate Image Formation Chapter 7 6 The Effects of
Advertising on Candidate Images Chapter 8 7 Presidential Debates and
Candidate Image Formation: 1992, 1996, 2000 Chapter 9 8 Interpersonal
Communication Styles of Political Candidates: Predicting Winning and Losing
Candidates in Three U.S. Presidential Elections Chapter 10 9 Meta-Analysis
of Presidential Candidate Images Chapter 11 10 Using Cognitive Measurement
for Analysis of Candidate Images Chapter 12 11 Measuring Candidate Images
with Semantic Differentials Chapter 13 Conclusion: Present and Future
Directions for Candidate Image Research