Presidential Communication and Character - Farnsworth, Stephen J
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This book traces the evolution of White House news management during America's changing media environment over the past two decades. Comparing and contrasting the Clinton, Bush, Obama, and Trump communication strategies, it demonstrates the difficulty that all presidents have in controlling their messages despite a seemingly endless array of new media outlets and the great advantages of the office, compounded by new media's amplification of presidential character traits. Presidential power still resides in the "power to persuade," and that task remains a steep challenge; presidential character…mehr

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Produktbeschreibung
This book traces the evolution of White House news management during America's changing media environment over the past two decades. Comparing and contrasting the Clinton, Bush, Obama, and Trump communication strategies, it demonstrates the difficulty that all presidents have in controlling their messages despite a seemingly endless array of new media outlets and the great advantages of the office, compounded by new media's amplification of presidential character traits. Presidential power still resides in the "power to persuade," and that task remains a steep challenge; presidential character still matters, and the media presidents now employ report on the messenger as much as the message.
Autorenporträt
Stephen J. Farnsworth is Professor of Political Science and International Affairs, and Director of the Center for Leadership and Media Studies, at the University of Mary Washington. He is the author or coauthor of six books on the presidency and the mass media, and is a 2017 recipient of the State Council of Higher Education for Virginia's Outstanding Faculty Award.