Michael Traugott, Paul J Lavrakas, Peter V Miller

Presidential Polls And The News Media

• Broschiertes Buch

Produktbeschreibung

Most news media are "data rich but analysis poor" when it comes to election polling. The book reports new research findings on news coverage of recent presidential elections and provides a myriad of examples of how journalists and news media executives can improve their analysis of poll data, thereby better serving our political processes.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 296
• Erscheinungstermin: 31. Mai 2024
• Englisch
• Abmessung: 229mm x 152mm
• Gewicht: 453g
• ISBN-13: 9780367299682
• ISBN-10: 0367299682
• Artikelnr.: 70522580

Autorenporträt

Paul J. Lavrakas, Michael W. Traugott

Inhaltsangabe

Preface
Introduction
News Media's Use of Presidential Polling in the 1990s: An Introduction and Overview
Developments in Media Polling
Election Polling in Historical Perspective
Page One Use of Presidential Pre
Election Polls: 1980
1992
The Use of Focus Groups to Supplement Campaign Coverage
The Methodology of Media Polls
How Pollsters and Reporters Can Do a Better Job Informing the Public: A Challenge for Campaign '96
A Review of the 1992 VRS Exit Polls
Methods of Allocating Undecided Respondents to Candidate Choices in Pre
Election Polls
Media Polls in the 1992 Election
The 1992 Election and the Polls: Neither Politics Nor Polling as Usual
The Evolving Use of Public Opinion Polls by The New York Times: The Experience in the 1992 Presidential Election
Problems of Character: Was It the Candidate or the Press?
Public Reactions to Media Polls
The People, the Press and Campaign '92
Media, Momentum and Money: Horse Race Spin in the 1988 Republican Primaries
Conclusion
The Media's Use of Election Polls: A Synthesis and Recommendations for 1996 and Beyond