Andere Kunden interessierten sich auch für
![Marketing the Arts and Entertainment]( "Marketing the Arts and Entertainment")
Marketing the Arts and Entertainment15,99 €![Electronic Marketing and the Consumer]( "Electronic Marketing and the Consumer")
Electronic Marketing and the Consumer101,99 €![A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables]( "A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables")
A Note on the Relationship Between Promotion Sensitivity and Consumer Specific Variables16,99 €![Entertainment Marketing]( "Entertainment Marketing")
Entertainment Marketing106,99 €![Exploring the Power of Electronic Word-of-Mouth in the Services Industry]( "Exploring the Power of Electronic Word-of-Mouth in the Services Industry")
Exploring the Power of Electronic Word-of-Mouth in the Services Industry238,99 €![Greenstein ] Electronic Commerce: Security Risk Management and Control ] 2000 ] 1]( "Greenstein ] Electronic Commerce: Security Risk Management and Control ] 2000 ] 1")
Greenstein ] Electronic Commerce: Security Risk Management and Control ] 2000 ] 164,99 €![Studies in Chinese Price History]( "Studies in Chinese Price History")
Studies in Chinese Price History54,99 €
![Greenstein ] Electronic Commerce: Security Risk Management and Control ] 2000 ] 1](https://bilder.buecher.de/produkte/21/21289/21289769m.jpg "Greenstein ] Electronic Commerce: Security Risk Management and Control ] 2000 ] 1")
This study presents a comprehensive behavioral model for the determinants and consequences of price sensitivity in the domain of electronic entertainment. Survey data was collected in the fields of internet entertainment, video games, and mobile entertainment. The data is analyzed using a structural equation modeling approach for the whole sample and for each domain, respectively. The estimates yield a close overall model fit. However, considerable differences between the domains exist. The model is embedded in a learning theory paradigm that explains why price sensitivity has become an increasingly popular phenomenon. The model and the methodology used in this study can help researchers and practitioners to better understand and cope with price sensitive consumers.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.