Gebundenes Buch

Pricing and the Sales Force

Beschreibung

The third in Hinterhuber and Liozu's successful pricing series, this book is essential reading for pricing strategy and sales scholars and practitioners.

Autor

Andreas Hinterhuber is a Partner of Hinterhuber & Partners (www.hinterhuber.com). He is also a Visiting Professor at USI Lugano, Switzerland and was acting chair and head of the Department of International Management at Katholische Universität Eichstätt-Ingolstadt, Germany. Stephan M. Liozu is Assistant Professor of Management and Strategy at Chatham University, USA. He is also the founder of Value Innoruption Advisors (www.valueinnoruption.com), a consulting boutique specializing in the design and execution of value, pricing, and innovation strategies.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 236
• Erscheinungstermin: 23. September 2015
• Englisch
• Abmessung: 240mm x 161mm x 17mm
• Gewicht: 523g
• ISBN-13: 9781138791879
• ISBN-10: 1138791873
• Artikelnr.: 42695491