Broschiertes Buch

Pricing and the Sales Force

Beschreibung

The third in Hinterhuber and Liozuâ s successful pricing series, this book is essential reading for pricing strategy and sales scholars and practitioners.

Autor

Andreas Hinterhuber is a Partner of Hinterhuber & Partners (www.hinterhuber.com). He is also a Visiting Professor at USI Lugano, Switzerland and was acting chair and head of the Department of International Management at Katholische Universität Eichstätt-Ingolstadt, Germany. Stephan M. Liozu is Assistant Professor of Management and Strategy at Chatham University, USA. He is also the founder of Value Innoruption Advisors (www.valueinnoruption.com), a consulting boutique specializing in the design and execution of value, pricing, and innovation strategies.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 236
• Erscheinungstermin: 21. September 2015
• Englisch
• Abmessung: 234mm x 156mm x 13mm
• Gewicht: 334g
• ISBN-13: 9781138791886
• ISBN-10: 1138791881
• Artikelnr.: 42696779