Andere Kunden interessierten sich auch für
![Revenue Management]( "Revenue Management")
Revenue Management68,99 €![Your Personal Marketing Playbook]( "Your Personal Marketing Playbook")
Your Personal Marketing Playbook30,99 €![Government Aided Rural Product Promotion and Development]( "Government Aided Rural Product Promotion and Development")
Government Aided Rural Product Promotion and Development18,99 €![The Revenue Ramp: How to Jump-Start Your Demand Engine to Accelerate Revenue]( "The Revenue Ramp: How to Jump-Start Your Demand Engine to Accelerate Revenue")
The Revenue Ramp: How to Jump-Start Your Demand Engine to Accelerate Revenue26,99 €![B2B Revenue NOW]( "B2B Revenue NOW")
B2B Revenue NOW23,99 €![Revenue Engine]( "Revenue Engine")
Revenue Engine32,99 €![The contribution of ¿soft Ps¿ to retained revenue in retailing]( "The contribution of ¿soft Ps¿ to retained revenue in retailing")
The contribution of ¿soft Ps¿ to retained revenue in retailing32,99 €
Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. Pricing Services and Revenue Management explains how to set an effective pricing and revenue management strategy that fulfils the promise of the value proposition so that a value exchange takes place. This book is the fourth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.