Pricing the Profitable Sale - Zell, H. Peter
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"Pricing the Profitable Sale: The Manager's Guide To Value Pricing presents an entirely new approach to the pricing of goods and services. For the first time the guesswork is taken away from pricing and the marketer presented with twenty-two practical pricing guidelines and rules of thumb which he or she can use over and over again to reach important pricing decisions to either maximize sales revenue and market share or profit for any product or service on the market. The book was written for managers, including marketing, product, and sales managers, or any individuals with pricing…mehr

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Produktbeschreibung
"Pricing the Profitable Sale: The Manager's Guide To Value Pricing presents an entirely new approach to the pricing of goods and services. For the first time the guesswork is taken away from pricing and the marketer presented with twenty-two practical pricing guidelines and rules of thumb which he or she can use over and over again to reach important pricing decisions to either maximize sales revenue and market share or profit for any product or service on the market. The book was written for managers, including marketing, product, and sales managers, or any individuals with pricing responsibilities at their firms. It should also be of much interest to professors and students in a program leading to the MBA degree where it could serve as the main texts in a course on pricing or as a supplement to as standard marketing textbook.
Autorenporträt
PETER ZELL was born just prior to the start of World War II in a small village in southwestern Germany and came to the United States in 1950. His family settled in suburban Chicago where he attended high school. Subsequently, Mr. Zell obtained a degree in electrical engineering from the University of Illinois and served on active duty with the U.S. Army. After employment as an engineer with the NASA, he earned an MBA degree from the Columbia University Graduate School of Business and thereafter.