William D Crano, Marilynn B Brewer, Andrew Lac

Principles and Methods of Social Research

• Gebundenes Buch

Produktbeschreibung

This text presents recent advances in social research design and methodology including dyadic and group methods. It provides the necessary depth to prepare graduate/advanced undergraduate students to design, execute, and interpret various methodological approaches used in the social sciences. With a heavy emphasis on reliability, validity, and measurement, the book considers experimental, quasi-experimental, and survey research designs in light of these qualities. The new edition features expanded coverage of current issues and methodologies including mediation, moderation, and irt, many more learning tools, more explanation of the basic concepts, and a new instructor's resource package.

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Produktdetails

• Verlag: Taylor & Francis
• 3rd edition
• Seitenzahl: 504
• Erscheinungstermin: 11. September 2014
• Englisch
• Abmessung: 260mm x 183mm x 32mm
• Gewicht: 1139g
• ISBN-13: 9780415638555
• ISBN-10: 0415638550
• Artikelnr.: 40812029

Autorenporträt

William D. Crano is the Oskamp Distinguished Chair and Head of the Department of Psychology at Claremont Graduate University. Marilynn B. Brewer is Professor Emeritus from the Ohio State University and a Visiting Professor of Psychology at the University of New South Wales. Andrew Lac is Research Professor of Psychology at Claremont Graduate University.

Inhaltsangabe

Part 1: Introduction to Social Research Methods 1. Basic Concepts 2.
Internal and External Validity 3. Measurement Reliability 4. Measurement
Validity Part 2: Research Design Strategies: Experiments,
Quasi-experiments, and Non-experiments 5. Designing Experiments: Variations
on the Basics 6. Constructing Laboratory Experiments 7. External Validity
of Laboratory Experiments 8. Conducting Experiments outside the Laboratory
9. Nonexperimental Research: Correlational Design and Analyses 10.
Quasi-Experiments and Evaluation Research Part 3: Data Collecting Methods
11. Survey Studies: Design and Sampling 12. Systematic Observational
Methods 13. Interviewing 14. Content Analysis 15. Questionnaire Design and
Scale Construction 16. Implicit Measures of Cognition and Affect 17.
Scaling Stimuli: Social Psychophysics 18. Methods for Assessing Dyads and
Groups Part 4: Concluding Perspectives 19. Synthesizing Research Results:
Meta-Analysis 20. Social Responsibility and Ethics in Social Research