Principles and Practice of marketing, 5th edition is the essential text for all marketing students. With its established authority and reputation, the new edition is the discerning choice for introductory marketing modules at undergraduate, MA or MBA level. Features of the new edition include: Expanded coverage on branding, ethics, and relationship marketing, updating these from the previous edition New content on Corporate Social Responsibility An updated chapter on internet marketing, to include mobile, wireless and e-mail marketing Expanded and updated case studies Colour images and adverts throughout the book to demonstrate marketing principles in practice, together with an accompanying CD featuring on-line adverts Strong pedagogical features; including key terms, e-marketing and marketing in action boxes, study questions, internet exercises, ethical dilemmas and review sections