Peter E. Earl (University of Queensland)

Principles of Behavioral Economics

• Broschiertes Buch

Produktbeschreibung

Presents a grand synthesis of ideas related to behavioral economics. Shows how economics looks if based on real-world assumptions, ideas from psychology and evolutionary selection principles. Draws on ideas covering consumers, firms, macroeconomics and environmental sustainability in an engaging style suited to advanced undergraduate courses.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 542
• Erscheinungstermin: 29. Juni 2022
• Englisch
• Abmessung: 244mm x 170mm x 30mm
• Gewicht: 884g
• ISBN-13: 9781009095891
• ISBN-10: 1009095897
• Artikelnr.: 63242239

Autorenporträt

Peter Earl is Honorary Associate Professor of Economics at the University of Queensland, Australia.

Inhaltsangabe

1. What is behavioral economics?
2. What motivates us?
3. Why is life so full of problems for us to try to solve?
4. How do we acknowledge problems and assess our options?
5. How do we deal with uncertainty and ambiguity?
6. How do we search for solutions to problems?
7. Why do some things matter more than others?
8. How do we choose?
9. How can firms and governments influence our choices?
10. What determines the productivity of an organization?
11. How does the competitive process work?
12. Are there any behavioral insights for macroeconomists?
13. Can we be happy without destroying the environment?