Faustino Taderera

Principles of Marketing

Marketing Philosophy, Market Segmentation, Positioning

• Broschiertes Buch

Produktbeschreibung

This book deals with the basic principles of marketing and is an introductory course at undergraduate level and covers topics like:- the reasons and importance of marketing; marketing philosophy; buyer and consumer behaviour; national branding; marketing research; the 4 Ps; strategies on product, pricing, promotion and distribution; market segmentation; market targeting; positioning; vision, mission, objectives, strategies; product life cycle; Ansoff Growth Share Matrix; Porter s generic strategies; marketing plans; TQM; ethics; corporate governance; social responsibility, among others. This book is the most appropriate and comprehensive modern book for undergraduate courses in Principles of Marketing. The book also aims to act as the comprehensive set book for colleges and universities and should be used by professors/lecturers for teaching, setting examinations and creating marking guides.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 284
• Erscheinungstermin: 19. Mai 2010
• Englisch
• Abmessung: 220mm x 150mm x 18mm
• Gewicht: 441g
• ISBN-13: 9783838364162
• ISBN-10: 3838364163
• Artikelnr.: 29914731

Autorenporträt

Faustino Taderera cursó un MBA en el Buckinghamshire Chilterns University College, en el Reino Unido, y luego se matriculó en 2009 en un doctorado en Administración de Empresas en la Asia E- University, gestionada por el gobierno, en Suiza. El profesor FT, como le llaman cariñosamente sus amigos y conocidos, es un escritor prolífico y de gran talento.