Christo Boshoff, Debbie Human, Jacques Nel, Corne' Meintjies, Daniel Maduka, Christine de Meyer-Heydenrych

Principles of Marketing

• Broschiertes Buch

Produktbeschreibung

Principles of Marketing covers the basic concepts of marketing in a practical manner.

Produktdetails

• Verlag: Oxford University Press, USA
• Seitenzahl: 416
• Erscheinungstermin: 22. April 2018
• Englisch
• Abmessung: 239mm x 168mm x 23mm
• Gewicht: 726g
• ISBN-13: 9780199079407
• ISBN-10: 0199079404
• Artikelnr.: 51970200

Autorenporträt

Christo Boshoff, Debbie Human, Jacques Nel, Corne' Meintjies, Daniel Maduka, Christine de Meyer-Heydenrych

Inhaltsangabe

1: An introduction to marketing
2: The influence of the environment in marketing
3: Consumer behavior and consumer decision making
4: Understanding competition
5: Research and marketing decision making
6: Segmentation , targeting and positioning
7: Product management
8: Managing distribution channels
9: Marketing communications strategy
10: Media and media planning
11: Pricing
12: Managing the marketing process