Print Culture and Music in Sixteenth-Century Venice
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This text is a product of the author's previous book, "Music Printing in Renaissance Venice: The Scotto Press (1539-1572)", and examines the commerce of music and its connection to the printing and publishing industry in mid-16th century Venice. While it incorporates much of the material presented in the former study, it presents a broad portrayal of the Venetian music book trade and explores business strategies that music printers followed in the marketing of musical repertories.
This volume discusses the commerce of music and its connection to the printing and publishing industry in mid-sixteenth century Venice. Music printers occupied a unique niche in the Renaissance printing world because their product appealed to those with sophisticated taste and was not readable by the entire literate public. Bridging the gap between music and other disciplines, Bernstein demonstrates here that the role of a music printer can be discussed as part of the larger cultural and economic question of the success of a commercial enterprise.