"The future has many names. For the weak it is the unattainable, for the fearful the unknown, for the brave it is opportunity." (anonymous)Innovation management, as well as public and private organizations in general, requires a continuous analysis and monitoring of the external context variables that impact it. In this sense, it is worth noting that educational agents are the ones who make innovation and that is why their management and direction play a key role. Education professionals, more than ever, need to know how to understand and comprehend the complexity of what external variables mean and their impact on the educational task. The following is a model and method for monitoring them. It is an invitation to know and position themselves as agents of change in the practice of creativity and innovation, without neglecting at any time, the impact of the external context of the school, as it occurs in the Dual Mode (school-company relationship).