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This is an open access book. Reinventing Hospitality, Travel, and Event for a Future Direction The tourism industry is an important sector in the world, particularly in terms of its ability to create jobs, generate income and contribute to people's well-being. While of its importance, the tourism industry is vulnerable to external disruptions. Historically, the tourism industry has been vulnerable to terrorist attacks, recessions, pandemics, natural disasters, and the effects of climate change. Such challenges have also forced the industry to accelerate innovation and transformation to survive and thrive. Technology and digitalization are more commonly used in businesses and organizations' operations. There are shifts in consumer behavior as a result of disruptions. Travelers demand safer products and services and more efficient ways to travel. New products and services emerge as a result of the disruptions, for example, trends in virtual conferences, cloud kitchens, staycations, and many more.