Andere Kunden interessierten sich auch für
![Strategic Management Audit Report. Procter & Gamble]( "Strategic Management Audit Report. Procter & Gamble")
Strategic Management Audit Report. Procter & Gamble27,95 €![Expansion von Procter & Gamble in Südostasien. Prozess, Strategie und Lessons learned]( "Expansion von Procter & Gamble in Südostasien. Prozess, Strategie und Lessons learned")
Expansion von Procter & Gamble in Südostasien. Prozess, Strategie und Lessons learned17,95 €![Microsoft¿s acquisition of Nokia. Will the gamble work?]( "Microsoft¿s acquisition of Nokia. Will the gamble work?")
Microsoft¿s acquisition of Nokia. Will the gamble work?18,95 €![Open Social Innovation Projects. The Role of Governments]( "Open Social Innovation Projects. The Role of Governments")
Open Social Innovation Projects. The Role of Governments47,95 €![Managing Inbound Open Innovation Strategies in Context of the Business Model]( "Managing Inbound Open Innovation Strategies in Context of the Business Model")
Managing Inbound Open Innovation Strategies in Context of the Business Model42,95 €![Open Innovation Approaches at Different Stages of the Innovation Process. Suitability for New Product Development Processes]( "Open Innovation Approaches at Different Stages of the Innovation Process. Suitability for New Product Development Processes")
Open Innovation Approaches at Different Stages of the Innovation Process. Suitability for New Product Development Processes47,95 €![Open Business Models: How to Thrive in the New Innovation Landscape]( "Open Business Models: How to Thrive in the New Innovation Landscape")
Open Business Models: How to Thrive in the New Innovation Landscape30,99 €
Essay from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of London, course: Principles of Organization and Management, language: English, abstract: In this essay I will elaborate on the Open Innovation model in the context of an article which highlights the difficulties Procter & Gamble currently faces with delivering innovation through internal R&D in contrast to line extension of existing products. We will see that the open innovation model is an important contribution on how to exploit and to explore knowledge and technology, but that it has its limitations and threats when this R&D strategy is not combined with processes and organizational competencies that ensure that the external knowledge is leveraged to create innovations also internally. We will see that Procter & Gamble seemed to rely too much on simply the acquisition of external technology rather than absorb the gained knowledge to significantly invent internally.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.