Udo Koppelmann

Procurement Marketing

A Strategic Concept
Übersetzung:Lüders, A.

• Broschiertes Buch

Produktbeschreibung

This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.

Produktdetails

• Verlag: Springer / Springer Berlin Heidelberg / Springer, Berlin
• Artikelnr. des Verlages: 978-3-642-08413-3
• Softcover reprint of hardcover 1st ed. 1998
• Seitenzahl: 200
• Erscheinungstermin: 3. Dezember 2010
• Englisch
• Abmessung: 235mm x 155mm x 12mm
• Gewicht: 312g
• ISBN-13: 9783642084133
• ISBN-10: 3642084133
• Artikelnr.: 32079810

Autorenporträt

Prof. Dr. Udo Koppelmann ist seit 1972 ordentlicher Professor an der Wirtschafts- und Sozialwissenschaftlichen Fakultät der Universität zu Köln (Seminar für Allgemeine Betriebswirtschaftslehre, Beschaffung und Produktpolitik). Arbeitsschwerpunkte: Beschaffungsmanagement, Einkauf und Logistik.

Inhaltsangabe

Problems: Corporate Problems. Procurement Problems.- The Vision: The Theory. Consequences of the Vision.- Possible Solutions: Why Procurement Marketing?. Decision Orientation. If-then Decisions.- The Procurement Marketing Solution: Situation Analysis. Need Analysis. Evaluating and Selecting Supply Markets. Supplier Evaluation. Supplier Negotiations. Procurement Process Handling. Information / Control.

Rezensionen

"Probably one of the best books on purchasing I have ever read...a text that talks about how purchasers' focus should rest on evaluating supplier performance levels and that they should be targeted...I have found few books in this field either as rewarding or as useful" Supply Management