John S. Zaffuto

Producing Graphic Media for Sports

New Horizons and Possibilities for the Motion Media Specialist

• Gebundenes Buch

Produktbeschreibung

Producing Graphic Media for Sports: New Horizons and Possibilities for the Motion Media Specialist explores the origins, applications and future of the production of sports-oriented motion graphics.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 152
• Erscheinungstermin: 16. Mai 2023
• Englisch
• Abmessung: 234mm x 156mm x 11mm
• Gewicht: 368g
• ISBN-13: 9781032199467
• ISBN-10: 1032199466
• Artikelnr.: 67401500

Autorenporträt

John S. Zaffuto is an instructor and television facility operations manager at Southeastern Louisiana University. He has worked in the motion media creation industry for over 27 years. In that time, he has served in many roles, including broadcast production manager, chief editor, and post-production supervisor, managing and directing numerous local, regional, and national productions and campaigns.

Inhaltsangabe

List of Figures
Foreword
Acknowledgments
1. Evolution and Development of Sports-Oriented Graphics
2. Motion Graphics and the Broadcast and Streaming Environment
The Graphics Package
Show Elements
Set Elements
3. Motion Graphics and Live Presentation
The Nature of Live Event Presentation
Sources and Destinations
The "Hype" or "Intro" Video
Interactive Elements
Sport-Specific Considerations
4. Design Influences
About Design
Recognizing and Utilizing Design Influences
A Word About "Creativity"
Design Influences: Individual Sports
External Design Influences
Popular Culture and General Trends in Design
5. Graphic Standards and Sports-Oriented Motion Media
Specific Athletic Traditions
Regional Considerations
Visibility and Environment
Trends and Popular Tastes
Graphic Standards/Brand Guidelines/Visual Identity Kits
Graphic Standards and Motion Media
6. Social Media
The Social Media Aesthetic
Existing Features of the Social Media Aesthetic
Use Within the Broadcast and Live Stream
Use Within Event Presentation
7. Emerging Trends and Technologies
Mixed and Augmented Reality
Esports
Branded Synergy
On the Horizon
Artificial Intelligence
8. Post-Game Analysis
Key Principles
Key Skills
Career Possibilities
Maintaining Demo Materials
Final Thoughts
Index

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List of Figures

Foreword

Acknowledgments

1. Evolution and Development of Sports-Oriented Graphics



2. Motion Graphics and the Broadcast and Streaming Environment


The Graphics Package

Show Elements

Set Elements


3. Motion Graphics and Live Presentation


The Nature of Live Event Presentation

Sources and Destinations

The "Hype" or "Intro" Video

Interactive Elements

Sport-Specific Considerations


4. Design Influences


About Design

Recognizing and Utilizing Design Influences

A Word About "Creativity"

Design Influences: Individual Sports

External Design Influences

Popular Culture and General Trends in Design


5. Graphic Standards and Sports-Oriented Motion Media


Specific Athletic Traditions

Regional Considerations

Visibility and Environment

Trends and Popular Tastes

Graphic Standards/Brand Guidelines/Visual Identity Kits

Graphic Standards and Motion Media


6. Social Media


The Social Media Aesthetic

Existing Features of the Social Media Aesthetic

Use Within the Broadcast and Live Stream

Use Within Event Presentation


7. Emerging Trends and Technologies


Mixed and Augmented Reality

Esports

Branded Synergy

On the Horizon

Artificial Intelligence


8. Post-Game Analysis

Key Principles

Key Skills

Career Possibilities

Maintaining Demo Materials

Final Thoughts

Index