PRODUCT AND BRAND MANAGEMENT MARKETING MANAGEMENT SPECIALIZATION - Patil, Ameya Anil
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The endeavour in writing this book has been to put forward the basic concepts of Product and Brand Magement and present them to the students in such a way that it delivers to the students a capacity to understand and alyse marketing activity in today's uncertain environment.

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Produktbeschreibung
The endeavour in writing this book has been to put forward the basic concepts of Product and Brand Magement and present them to the students in such a way that it delivers to the students a capacity to understand and alyse marketing activity in today's uncertain environment.