Product choices through online comments: A process modeling - Gogna, Neelkamal
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This book presents a conceptual insight regarding how consumers' online product comments/ reviews are evaluated by potential consumers for various poduct choices. It also explores on various links among antecedents which lead consumer to be zeroed on a specific product. Moreover, it presents why it is useful to seek online comment before making product choices though product ratings are available. This is a first kind of attempt to explore on the links of content of online comments with fusion category product. Thus, have important implications for researchers, scholars, customers, website makers, and marketers.…mehr

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Produktbeschreibung
This book presents a conceptual insight regarding how consumers' online product comments/ reviews are evaluated by potential consumers for various poduct choices. It also explores on various links among antecedents which lead consumer to be zeroed on a specific product. Moreover, it presents why it is useful to seek online comment before making product choices though product ratings are available. This is a first kind of attempt to explore on the links of content of online comments with fusion category product. Thus, have important implications for researchers, scholars, customers, website makers, and marketers.
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Autorenporträt
Dr. Neelkamal Gogna is serving as Assistant Professor at B. K. School of Management, Ahmedabad, India. She has eight years of experience of teaching, research and consulting. She has published several research papers in national and international refereed journals. Her interest involves marketing research, consumer behaviour, brand management.