Product Customization - Hvam, Lars;Mortensen, Niels Henrik;Riis, Jesper
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For the majority of industrial companies, customizing products and services is among the most critical means to deliver true customer value and achieve superior competitive advantage. The challenge is not to customize products and services in itself - but to do it in a profitable way. The implementation of a product configuration system is among the most powerful ways of achieving this in practice, offering a reduction of the lead time for products and quotations, faster and more qualified responses to customer inquiries, fewer transfers of responsibility and fewer specification mistakes, a…mehr

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Produktbeschreibung
For the majority of industrial companies, customizing products and services is among the most critical means to deliver true customer value and achieve superior competitive advantage. The challenge is not to customize products and services in itself - but to do it in a profitable way. The implementation of a product configuration system is among the most powerful ways of achieving this in practice, offering a reduction of the lead time for products and quotations, faster and more qualified responses to customer inquiries, fewer transfers of responsibility and fewer specification mistakes, a reduction of the resources spent for the specification of customized products, and the possibility of optimizing the products according to customer demands.

This book presents an operational procedure for the design of product configuration systems in industrial companies, based on the experience gained from more than 40 product configuration projects in companies providing customertailored products and services.
Rezensionen
Aus den Rezensionen: "'Product Customization' zeigt auf sehr anschauliche Art und Weise, wie eine Strategie der kundenindividuellen Massenproduktion ... durch die Modularisierung von Produkten ... umgesetzt werden kann. ... Hvam, Mortensen und Riis verbinden sehr geschickt in ihrem Buch Theorie und Praxis und zeigen ... umfassend Vorgehensweisen auf, wie Konfigurationssysteme schrittweise aufgebaut werden können. ... Die Darstellungen werden flankiert von abgewandelten Praxisbeispielen. ... Die Autoren selbst haben in mehr als 40 Fallen ... Konfigurationslösungen entwickelt, was der Praxisorientierung des Buchs zugute kommt. Für Unternehmen ... ist das Buch äußerst empfehlenswert." (Dr. Heiner Depner, in: RKW Bücherdienst, 2008, Issue 4, S. 7 f.)