Product Design & Consumer Purchase Intention E-Commerce in Zimbabwe - Moyo, Tobias
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Following the disruptive nature of the Internet globally, particularly the advent of social media as a contemporary marketplace cross-cutting stabilizing, and the ubiquitous moderating role of Electronic Commerce, in recent years, the Zimbabwean government has responded with robust cross-cutting policies to embrace the fundamental shift from archaic methods doing businesses adopting the contemporary ease of doing business. The Transition Stabilization Programme (TSP) (2018-2020), which focused on stabilizing the economy and creating a conducive environment for business. The National…mehr

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Produktbeschreibung
Following the disruptive nature of the Internet globally, particularly the advent of social media as a contemporary marketplace cross-cutting stabilizing, and the ubiquitous moderating role of Electronic Commerce, in recent years, the Zimbabwean government has responded with robust cross-cutting policies to embrace the fundamental shift from archaic methods doing businesses adopting the contemporary ease of doing business. The Transition Stabilization Programme (TSP) (2018-2020), which focused on stabilizing the economy and creating a conducive environment for business. The National Development Strategy 1 (NDS1) (2021-2025), which outlines the government's long-term vision for the economy and includes specific targets for improving the ease of doing business.In addition, the National Development Strategy 2 (NDS2) (2026-2030), which builds on the achievements of NDS1 and sets even more ambitious targets for improving the ease of doing business.
Autorenporträt
Tobias Moyo has an MSc in Digital Marketing from Bindura University of Science Education. His research interests are in informative consumer research in pre-emerging markets, sustainability, consumer behavior, entrepreneurship and branding. He is open to collaboration for the advancement of business and marketing science in cross- cultural study.