Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. This book focuses on product innovation from an Integrated Product Development (IPD) perspective, using leading edge methods and techniques.
Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. This book focuses on product innovation from an Integrated Product Development (IPD) perspective, using leading edge methods and techniques.
David L. Rainey has over 30 years of experience and leadership in industry and academia. He is a professor of management and the Chair of the Hartford Department of the Lally School of Management and Technology at Rensselaer Polytechnic Institute. He is a leading internationally known authority on global enterprise management, sustainable development, technological entrepreneurship, and product innovation.
Inhaltsangabe
Preface Part I. Product Innovation, Strategic Logic, & the New Product Development Process: 1. Introduction to product innovation and new product development 2. Strategic logic of product innovation 3. New product development process and organizational aspects Part II. Establishing the Foundation: the Conceptual Level: 4. Identifying new produce opportunities: idea generation (phase 1) 5. Concept development and selection (phase 2) 6. New product development program definition (phase 3) 7. Product/market considerations, integrated product design and product architecture 8. Marketing strategies and methods: conceptualizing and designing the new product marketing campaign 9. Production strategies and methods: operational and manufacturing implications 10. Financial applications and implications 11. Design and development (phase 4) 12. Validation phase (phase 5) 13. Pre-commercialization (phase 6) and launch 14. Concluding remarks and insights about product innovation in the 21st century Glossary References.
Preface Part I. Product Innovation, Strategic Logic, & the New Product Development Process: 1. Introduction to product innovation and new product development 2. Strategic logic of product innovation 3. New product development process and organizational aspects Part II. Establishing the Foundation: the Conceptual Level: 4. Identifying new produce opportunities: idea generation (phase 1) 5. Concept development and selection (phase 2) 6. New product development program definition (phase 3) 7. Product/market considerations, integrated product design and product architecture 8. Marketing strategies and methods: conceptualizing and designing the new product marketing campaign 9. Production strategies and methods: operational and manufacturing implications 10. Financial applications and implications 11. Design and development (phase 4) 12. Validation phase (phase 5) 13. Pre-commercialization (phase 6) and launch 14. Concluding remarks and insights about product innovation in the 21st century Glossary References.
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